Comparing Maybelline and IT Cosmetics Mascara: Which is Best for You?

Comparing Maybelline and IT Cosmetics Mascara: Which is Best for You?
Loading... 2 view(s)
Photographed By: Suzy Hazelwood
Comparing Maybelline and IT Cosmetics Mascara: Which is Best for You?

Choosing the right mascara can feel like a daunting task, especially with so many options on the market today. In this side-by-side comparison, we’ll delve deep into the unique features of Maybelline New York Full 'N Soft Washable Mascara and IT Cosmetics Superhero Mascara. Both products are popular among makeup enthusiasts, but how do they stack up in essential categories like formula, application techniques, and user experience? Our detailed exploration will help you navigate these crucial factors and find the mascara that truly suits your needs.

Many consumers often overlook details like the longevity, color intensity, and ease of removal when selecting mascara. With Maybelline and IT Cosmetics both offering impressive claims regarding volume and length, we'll investigate everything from brush design to sensitivity for those with delicate eyes. By examining these top mascaras side by side, we aim to provide a comprehensive guide that not only highlights their strengths and weaknesses but also offers insights that could play a role in your final selection.

Maybelline New York Full 'N Soft Washable Mascara, Very Black, 1 Count
$10.98 $8.13
7,269 ratings
Elevate your makeup routine with Maybelline New York Full 'N Soft Washable Mascara. This very black formula provides incredible volume and softness for beautifully defined lashes without clumps. Embrace effortless beauty today!
Pros:
  • Lightweight formula that feels comfortable throughout the day.
  • Washable formula makes it easy to remove without harsh makeup removers.
  • Provides a natural look with soft, fuller lashes.
  • Hypoallergenic, making it suitable for sensitive eyes.
  • Affordable option for everyday wear.
Cons:
  • May not hold the curl as well as some higher-end mascaras.
  • Can smudge or flake during long wear.
  • Not as volumizing as some users might desire.
IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes
$37.80 $28.00
11,166 ratings
Discover the power of IT Cosmetics Superhero Mascara, expertly formulated for stunning volume and length. Enriched with collagen, biotin, and peptides, this mascara is suitable for sensitive eyes, ensuring gorgeous lashes without compromise.
Pros:
  • Formulated with collagen, biotin, and peptides for added lash nourishment.
  • Creates impressive volume and length for a dramatic effect.
  • Super elastic stretch technology enhances the appearance of lashes.
  • Designed for sensitive eyes, reducing the risk of irritation.
  • Long-lasting wear without clumping or flaking throughout the day.
Cons:
  • Higher price point compared to drugstore mascaras.
  • May feel too heavy for those who prefer a more natural look.
  • Removal might require an oil-based makeup remover for best results.

Mascara Formula Comparison: Maybelline vs. IT Cosmetics

The Maybelline New York Full 'N Soft Washable Mascara is known for its unique formula that focuses on providing a soft, natural feel while enhancing the volume of lashes. This mascara features a blend of moisturizing ingredients, allowing for easy and comfortable wear throughout the day. The absence of heavy waxes in the formula ensures that lashes maintain their flexibility without clumping or flaking. Users appreciate that this product can be easily removed with warm water, making it a convenient option for those who prioritize gentle makeup removal. Additionally, it is designed to coat each lash evenly, providing a fuller look without sacrificing softness.

  • Formulated to provide a natural finish
  • Moisturizing ingredients for comfort
  • Flexible, non-clumping formula
  • Easy to remove with warm water

In contrast, the IT Cosmetics Superhero Mascara incorporates advanced ingredients like collagen, biotin, and peptides, which focus not just on enhancing the appearance of lashes, but also on improving their condition over time. This formulation is particularly beneficial for individuals with sensitive eyes, as it's suitable for such needs while delivering remarkable length and volume. The superheroes of this mascara create a stretching effect on the lashes, resulting in a dramatic look. Additionally, the black color adds intensity, and the rich blend of ingredients promotes the growth and health of lashes, which is appealing for those seeking dual-functionality in their mascara.

  • Includes collagen, biotin, and peptides
  • Targets lash growth and health
  • Designed specifically for sensitive eyes
  • Provides notable volume and length with a dramatic finish

Application Techniques for Maybelline and IT Cosmetics Mascara

The application of Maybelline New York Full 'N Soft Washable Mascara involves several effective techniques to achieve soft, defined lashes with volume. This mascara’s brush is designed to separate lashes beautifully, making sweeping motions key to its application. Start at the base of your lashes and wiggle the brush as you move upward to the tips. This ultrasonic-like motion not only coats each lash but also helps to create a fuller effect without clumping. For those looking for extra length, applying a second coat while the first is still wet can enhance the effect substantially. Always ensure you are using the right amount of product on the wand—too much may lead to heaviness. A tip for optimal use is to remove excess product from the brush before application; gently swipe the wand against the rim of the tube to achieve a more controlled application.

  • Utilize the tip of the brush to reach corner lashes for a comprehensive look.
  • Tilting the wand at an angle can help get to hard-to-reach areas.

On the other hand, IT Cosmetics Superhero Mascara is designed with a unique brush that not only volumizes but also stretches lashes for incredible length. The formula is thicker and enriched with collagen, biotin, and peptides, making it essential to apply with a focused technique. Begin by applying at the base of your lashes and pull the wand straight up, using a gentle twisting motion to avoid clumping. The combination of the brush design and thick formula allows for a buildable application—apply a few coats for more drama. For those wishing to achieve a more natural look, one coat will suffice. An added trick for those who have sensitive eyes is to take your time with each application to ensure there is minimal excess that could flake. Adjusting pressure while applying can help in getting the desired level of volume and definition.

  • Consider using a lash comb after application for a polished finish.
  • For curly lashes, the IT brush works well to maintain the curl throughout wear.
About This Product

Maybelline New York Full 'N Soft Washable Mascara is the ultimate choice for those seeking luscious lashes with a natural finish. This iconic mascara, presented in a stunning Very Black shade, enhances your eyes without clumping or weighing them down. It features a unique soft brush that deposits just the right amount of product, ensuring an effortless application. Whether you're heading to work or a night out, this mascara is designed for easy removal, making it perfect for daily use. With a formula that nourishes your lashes, it’s an ideal option for those looking to maintain healthy eyelashes while still achieving exceptional volume.

Why we picked this product for our comparison

We chose Maybelline New York Full 'N Soft Washable Mascara for its perfect blend of affordability and performance. This mascara has earned a loyal following for its ability to provide a natural yet defined look, making it suitable for makeup users of all preferences. Furthermore, the fact that it easily washes off ensures comfort and practicality, which is invaluable for those busy days or nights where simplicity matters.

Additionally, its nourishing formula sets it apart from competitors. It truly respects the health of your lashes, which is a huge selling point for many. This mascara has the potential to become a staple in anyone’s makeup routine while being budget-friendly.

Buy If
  • Buy if you desire a soft and natural finish that enhances your lashes without clumping.
  • Buy if you're looking for a mascara that is easily removable with just water.
  • Buy if you appreciate a lightweight formula that doesn’t weigh down your lashes.
  • Buy if you want to avoid irritation and prefer a hypoallergenic option for sensitive eyes.
Don't Buy If
  • Don't buy if you want dramatic, high-impact lashes as this mascara offers a more subtle effect.
  • Don't buy if you're looking for a waterproof formula that lasts through tears or rainy days.
  • Don't buy if you need a mascara that provides significant volume or thickness to your lashes.
  • Don't buy if you have very oily eyelids, as this mascara may smudge or flake over time.

Ease of Removal: Maybelline vs. IT Cosmetics Mascara

The Maybelline New York Full 'N Soft Washable Mascara is designed with ease of removal in mind. As a washable formula, it offers the advantage of being easily removed with just warm water and a gentle cleanser or face wash. Users commonly report that having the washable feature means less tugging and pulling on the eyelashes, making it ideal for those who prioritize eye health and comfort. For optimal results, a micellar water or an oil-based makeup remover can also be employed to effortlessly remove Maybelline mascara, allowing for a thorough clean without leaving residue behind.

  • Warm water combined with a cleanser effectively removes the mascara.
  • Less irritation, making it suitable for sensitive eyes.
  • Micellar water or oil-based removers can enhance the removal process.

In contrast, the IT Cosmetics Superhero Mascara presents a different experience regarding removal. Although some formulations may be water-resistant or waterproof, their creamy texture combined with volumizing ingredients, such as collagen and biotin, often necessitates the use of a robust makeup remover. Users frequently find that an oil-based formula is more effective to dissolve the mascara’s thicker layer, which can pose a challenge for individuals who prefer simpler removal methods. Those with sensitive eyes might need to take extra precautions while removing this mascara, as heavy-duty cleansers may cause irritation.

  • Oil-based makeup remover is typically recommended for best results.
  • Water-resistant formulas can complicate the removal process.
  • Some users with sensitive eyes may find it more difficult to remove without irritation.

Longevity and Wear Time of Maybelline and IT Cosmetics Mascara

The Maybelline New York Full 'N Soft Washable Mascara offers a reputation for daily wear in various environments, providing a long lasting mascara Maybelline that users can rely on. Typically lasting around eight hours, this mascara is favored for its buildable formula that maintains a soft feel without the risk of flaking or smudging. Users appreciate that it allows for a touch-up if necessary during the day, especially in humid or sunny conditions, where some claim to experience slight transfer or smudging after extended wear. With a gentle formula designed to wash off easily, its wear time might be seen as a trade-off for ease of removal.

  • Available in a very black shade for eye-catching volume.
  • Suitable for various eye types, from sensitive to normal.
  • Users report a lightweight feel without heavy clumping.

On the other hand, IT Cosmetics Superhero Mascara is noted for its impressive IT Cosmetics mascara wear time, boasting a formula enhanced with collagen, biotin, and peptides. This mascara claims a long-lasting effect, typically exceeding ten hours, which makes it ideal for those needing durability throughout busy days. Users frequently highlight its outstanding volumizing and lengthening capabilities without the risk of flaking, even under challenging conditions like sweat and humidity. However, some users have cited the challenge of removing the mascara, which can suggest that the wear time comes with a more robust formula that may not wash off quite as easily.

  • Delivers a dramatic look with minimal touch-ups needed.
  • Designed to be suitable for sensitive eyes while providing durability.
  • Notable for a rich, dark finish that enhances the lash line significantly.

Buildable Volume and Length: Examining Both Mascaras

Maybelline New York Full 'N Soft Washable Mascara is renowned for its ability to build volume with each application. Users often praise its smooth formula that provides a fluffy, voluminous effect without clumping. The unique brush design allows for even distribution of the product, making it easy to layer multiple coats. As one user shared, “After two coats, my lashes looked thick and defined without feeling heavy." The mascara is particularly effective for those looking to enhance their natural lashes, creating a fuller look that remains soft and touchable, a hallmark of the build volume Maybelline mascara.

  • Lightweight formula that builds volume seamlessly.
  • Non-clumping application with multiple coats.
  • Ideal for achieving a natural yet voluminous look.

In contrast, IT Cosmetics Superhero Mascara offers exceptional lengthening capabilities alongside its volumizing effects. Infused with ingredients like collagen, biotin, and peptides, this mascara not only enhances the lashes' appearance but also promotes their health. Users frequently note that with just a couple of coats, their lashes appear longer and more dramatic. One user remarked, “My lashes felt instantly longer and more defined, and I didn't experience any flaking.” This mascara ensures that even with layering, the lashes maintain a separated look, giving the illusion of longer, fuller lashes – a standout feature of the IT Cosmetics lengthening mascara.

  • Formulation enriched with beneficial ingredients for lash health.
  • Lengthens and volumizes without clumping.
  • Ideal for sensitive eyes, perfect for a wide audience.
About This Product

IT Cosmetics Superhero Mascara is a game changer in the realm of volumizing mascaras. Infused with collagen, biotin, and peptides, it not only enhances lash length and volume but also nourishes and conditions your lashes. The unique elastic stretch technology allows for extreme lift, making your eyes pop beautifully. Designed for sensitive eyes, this mascara glides on smoothly and delivers a bold black finish that lasts all day without flaking or smudging. Ideal for makeup enthusiasts who prioritize both performance and eye health, this product is a must-have in any cosmetic collection.

Why we picked this product for our comparison

IT Cosmetics Superhero Mascara was selected for its innovative formulation that transforms the lash game. With ingredients like collagen and biotin, this mascara delivers volume and length while promoting lash health, making it a win-win for users. Its versatility in catering to sensitive eyes opens up its availability to a broader audience, ensuring that everyone can enjoy a stunning lash look without irritation.

Moreover, the bold, dramatic finish it offers is perfect for those special occasions or simply when you want to feel your best. This mascara has rightfully earned its reputation as a superhero in the beauty world, and we couldn't pass up the opportunity to highlight it.

Buy If
  • Buy if you seek a mascara that provides both volume and length for bold, luscious lashes.
  • Buy if you're interested in a formula enriched with collagen, biotin, and peptides for lash health.
  • Buy if you have sensitive eyes and need a makeup product that won’t irritate them.
  • Buy if you value a mascara that offers long-lasting wear without flaking or smudging.
Don't Buy If
  • Don't buy if you prefer a more natural look, as this mascara is designed for dramatic results.
  • Don't buy if you're on a budget, as it may be pricier compared to simpler mascaras.
  • Don't buy if you dislike the feeling of heavier makeup, as this formula is designed for performance.
  • Don't buy if you need a quick-drying option, as it may take a moment to set properly.

Brush Design Differences: Maybelline vs. IT Cosmetics Mascara

The Maybelline New York Full 'N Soft Washable Mascara features a brush that is specifically designed for achieving soft, natural-looking lashes. The brush is slightly tapered, which allows for easy application from root to tip. The bristles are short and densely packed, crafted from synthetic fibers. This unique design helps in separating each lash while avoiding clumps, creating a delicate, fanned-out effect. The balance of the brush allows for flexibility, enabling users to build up product gradually without overwhelming the lashes. This design effectively accentuates volume while maintaining a feather-light feel, providing a natural, effortless look.

  • Tapered brush for root-to-tip application.
  • Short, densely packed bristles for lash separation.
  • Flexible design enables controlled application.
  • Focuses on a soft, natural finish.

In contrast, the IT Cosmetics Superhero Mascara offers a unique brush that emphasizes both volume and length. Its hourglass shape is designed to grab onto lashes effectively, coating them evenly with product. The bristles on this brush are a mix of longer and shorter lengths, which contribute to the mascara brush effectiveness by ensuring that even the smallest lashes are not overlooked. Made from a combination of synthetic materials, the brush also includes a special fiber technology that helps to fortify and nourish lashes with each stroke, making it ideal for users looking for both cosmetic enhancement and lash care. This dual functionality sets the IT Cosmetics brush apart, as it not only aims to amplify lash impact but also to support lash health over time.

  • Hourglass shape for maximum volume and length.
  • Mix of bristle lengths to reach all lash sizes.
  • Fortifying fiber technology to nourish lashes.
  • Emphasizes dramatic, striking results.

You May Also Like

eyelash
curler
wet n wild High On Lash Eyelash Curler with Comfort Grip

wet n wild High On Lash Eyelash Curler with Comfort Grip

$3.83 $3.19
eye
makeup remover
Neutrogena Makeup Remover Wipes, Ultra-Soft Cleansing Facial Towelettes for Waterproof Makeup, Alcohol-Free, Plant-Based, Twin Pack, 25 Count (Pack of 2)

Neutrogena Makeup Remover Wipes, Ultra-Soft Cleansing Facial Towelettes for Waterproof Makeup, Alcohol-Free, Plant-Based, Twin Pack, 25 Count (Pack of 2)

$16.43 $13.69
eyeshadow
palette
Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

$11.99 $9.99
eyeliner
pencil
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black 0.006 Oz

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black 0.006 Oz

$6.00 $5.00

Sensitivity and Allergies: Mascara for Delicate Eyes

Maybelline New York Full 'N Soft Washable Mascara is a favorite among users with sensitive eyes. This mascara is formulated without heavy waxes, allowing it to be gentle on delicate lashes. The lightweight formula ensures that wearers experience minimal irritation, making it a suitable option for those who are prone to allergies. Dermatologist testing has indicated that this sensitive eyes mascara is designed specifically to avoid clumping, flaking, and smudging, which can aggravate sensitive conditions. Users frequently report feeling comfortable throughout the day, without the need for touch-ups or the discomfort encountered with other mascaras.

  • Designed to be hypoallergenic, minimizing the risk of irritation.
  • Brush provides a soft application that helps lift lashes without adding weight.
  • Encourages a natural look, allowing for wear without eyes feeling heavy or burdened.

On the other hand, IT Cosmetics Superhero Mascara is particularly well-regarded for its hypoallergenic properties, making it another excellent choice for individuals with sensitive eyes or allergies. This volumizing mascara does not include harsh chemicals commonly found in traditional options. Enriched with collagen, biotin, and peptides, it not only enhances the lashes but also supports lash health, which is crucial for those who may suffer from thin or brittle lashes. Consumers have expressed high satisfaction with its performance, appreciating the dramatic volume and length it provides without compromising comfort.

  • Formulated to be suitable for even the most sensitive and allergy-prone eyes.
  • Contains nourishing ingredients that strengthen and condition lashes.
  • No clumping or flaking reported, maintaining a smooth, elegant finish.

Color Intensity: Black vs. Very Black Mascara

The Maybelline New York Full 'N Soft Washable Mascara in Very Black is designed to deliver a softer, more natural look while still maintaining a deep, rich color. This mascara offers a subtle color intensity that accentuates the lashes without becoming overpowering. The formulation allows for buildable application, meaning users can achieve a more pronounced look as desired. This versatility makes it suitable for everyday wear, and the pigmentation provides a darkening effect that complements various makeup styles. The shade ‘Very Black’ contributes to a noticeable, yet refined enhancement that doesn’t weigh down the lashes.

  • Soft, natural look
  • Buildable color intensity
  • Deep pigmentation without being overpowering

In contrast, the IT Cosmetics Superhero Mascara, described as Super Elastic Stretch Black, offers an intensely bold color payoff. The pigmentation in this formula is richer and more dramatic, creating a striking effect that enhances volume and length. The 'Super Elastic Stretch Black' shade is engineered to amplify the lashes, making them appear fuller and more prominent. This mascara is specifically formulated with ingredients like collagen, biotin, and peptides, which not only elevate the look of color intensity but also nourish the lashes. The deep black tones provide a heightened effect that is perfect for evening looks or making a bold statement.

  • Intense and bold color payoff
  • Enhances volume and length significantly
  • Deep black shade nourishes lashes

User Experience: Application to Removal with Each Mascara

Many users' experiences with the Maybelline New York Full 'N Soft Washable Mascara often begin with the ease of application. The formula glides on smoothly, creating a soft, feathery lash look without clumping. One user shared, “I love how it feels light on my lashes—it’s like they’re not even there!” This feels especially nice for those who prefer a natural look. The wand is designed to reach every lash, which is a significant plus for people who want to avoid any missing spots or smudging. When it's time to remove the mascara, the washable formula makes it hassle-free. With just a bit of warm water and soap, lashes feel clean without any tugging. Many users appreciate this gentle removal process, stating, "I dread makeup removal, but with Maybelline, it’s a breeze!"

  • Lightweight feel during wear
  • Flawless application with minimal effort
  • Easy removal process with warm water

User experiences with the IT Cosmetics Superhero Mascara tell a compelling story of remarkable volume and length. Users rave about the way the formula plumps up even the sparsest lashes, giving them an extra boost. One user noted, “It almost feels like magic—my lashes look so long and thick, and I barely have to use any!” The dense brush captures each lash and coats it with a rich, inky black color. For those with sensitive eyes, this mascara stands out as it includes nourishing ingredients like collagen, biotin, and peptides—users have noted a comforting experience without irritation. However, when it’s time to take it off, some find that it requires a bit more effort. "I love how it looks but removing it can be challenging," one user confessed, indicating that a makeup remover or oil may be necessary for complete removal.

  • Remarkable volume and length
  • Comforting formula with nourishing ingredients
  • More effort needed for removal

Performance in Various Conditions: Wear Test Insights

The performance of Maybelline New York Full 'N Soft Washable Mascara in humidity presents intriguing insights, as users often report that this mascara holds up well in damp environments. Many testers noted that despite being labeled as washable, it tends to resist smudging when exposed to high levels of humidity, making it a reliable choice for those living in tropical climates or during summer events. Athletes and fitness enthusiasts also shared positive experiences regarding this mascara for workouts; it demonstrated excellent longevity even during intense training sessions. Feedback highlighted how its lightweight formula doesn’t weigh down the lashes, offering comfort while maintaining a natural look.

  • Resists smudging in wet conditions.
  • Comfortable wear during workouts.
  • Natural finish ideal for everyday use.

On the other hand, the IT Cosmetics Superhero Mascara underwent a rigorous performance test under similar environmental conditions. Users indicated that this mascara excels in heat, providing substantial volume and length without the risk of flaking, even on the hottest summer days. Participants noted a marked ability to withstand sweat, making it a favored choice for those who engage in high-impact workouts. While some feedback suggested a bit of settling in humid conditions, the inclusion of collagen, biotin, and peptides remains a draw for sensitive eyes, ensuring lashes look vibrant and feel healthy throughout the day.

  • Impressive volume and length in hot conditions.
  • Resists flaking, ideal for outdoor workouts.
  • Formulated for sensitive eyes, enhancing comfort.

Our Final Recommendation

After thoroughly comparing the Maybelline New York Full 'N Soft Washable Mascara and IT Cosmetics Superhero Mascara, it's clear that both products have their distinct advantages. However, when it comes to overall performance, ease of use, and suitability for sensitive eyes, IT Cosmetics Superhero Mascara takes the crown. With its nourishing ingredients like collagen, biotin, and peptides, this mascara not only enhances the lashes but also contributes beneficial properties that can improve lash health.

Ultimately, your best choice may depend on your specific mascara needs and preferences. Whether you prioritize a more dramatic look or a gentle formula for everyday use, understanding the differences highlighted in our comparison can empower you to make an informed decision. In the battle of Maybelline vs. IT Cosmetics mascaras, we believe the Superhero Mascara holds a slight edge, especially for those seeking a blend of beauty and care in their cosmetics.

Previous article:
Next article:
Comments
Leave your comment
Your email address will not be published

Subscribe to newsletter